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WHAT Car Driving School
WHATCAR? Driving School

Franchise choice

We offer 2 great value franchise packages that will boost your earnings. Instructors’ may bring their existing training vehicle (subject to conditions) and benefit from our Brand Franchise for only £48 per week or use one of our training cars with our Car and Brand Franchise for £148 (Excl. set up costs and VAT). Minimum franchise period-just 3 months.

Recruiting Learners.

With an ad spend of more than £3 m and a regular presence in What Car? Magazine, whatcar.com and our sister magazines we are set to become one of the biggest advertisers in driver training and will generate new learners for our Instructors.

Fair lesson pricing

We don’t believe in crazy discounting. What Car? 5 Star Instructors will be able to command a proper hourly rate for lessons in their area.

Proud of our Instructors

We’ll promote our Instructors on the training car. We think that our brand, aligned to the local reputation of a quality Instructor makes a very powerful proposition for learners and their parents

Early bird offers

We are recruiting now. Our first Instructors have the opportunity to specify their postcodes and benefit from Foundation Status which fixes the franchise fee through to April 2011.

If you’re a grade 4+Aprroved Instructor looking to join a prestigious new franchise or if you’re an independent instructor wishing to “stand out” and boost your earnings, get in touch.

About What Car? Driving School

What Car?, the most trusted voice in motoring, has launched a new national driving school. Our aim is to help good quality Instructors stand out in an increasingly crowded marketplace.

The best of both worlds

What Car? Driving School is managed by Paul Atkinson and Andy Mitchell who between them have a wealth of skills and knowledge of the driving school industry. Together as Managing Director and Sales and Marketing Director, respectively, they took BSM to the height of its operational success until both left the business some 3 – 4 years ago. Now they are applying their talents to What Car? Driving School and intend to make this venture their most successful yet.

What Car? Heritage

  • What Car? has been Britain’s best guide to buying a car for three decades.
  • What Car? is unrivalled as the best source of buying advice for UK motorists.
  • One fifth of the UK’s new car buyers consult What Car? before making a decision.
Regarded as the car buyer’s bible, it engagingly blends authoritative road tests, groundbreaking reports and money-saving advice with comprehensive new car data.

The Brand has a simple premise – to help consumers buy the right car and pay the right price. Its combination of plain English tests, advice, data and headline-grabbing investigations continually evolve to serve the changing needs of today’s car buyers, through the medium of their choice.

The award-winning website brings together everything that is known about cars, car buying and issues facing the motorist. Packed full of crucial information, expert opinion, reader verdicts and comprehensive data, our monthly audience tops 1.3 million unique users.

We will of course advertise regularly in What Car? magazine and have links from whatcar.com to our What Car? Driving School home page.

Join Now and enjoy Foundation Member status!

We are recruiting now. Our first Instructors have the opportunity to specify their postcodes and benefit from Foundation Status which fixes the franchise fee through to April 2011.

If you’re a grade 4+Aprroved Instructor looking to join a prestigious new franchise or if you’re an independent instructor wishing to “stand out” and boost your earnings, then get in touch!

Website: www.whatcardrivingschool.com
E-mail: Instructors@whatcardrivingschool.com
Phone: 08456 21 21 00